Achieving Results Through Smarter Direct Marketing
Use Intelligent Inserting to Provide Custom, Personal Mailings
We can turn your mailings into a source of revenue and customer communication using our Intelligent Inserting capability. Intelligent Inserting allows us to place various combinations of personalized advertisements or messages in high volume mail applications, such as statement processing. One of our clients, a property owner and project management company, turned their monthly statements into a powerful new source of revenue and services for their customers. Here's how we helped them do it.
Each month we distribute more than 36,000 statements to residents of 230 communities. Our client wished to place customized inserts for items such as community newsletters and local advertising flyers into each recipient's statement.
Response Technologies processes the statements each month using our Buhrs BB300 Intelligent Inserter. Our machine reads the barcoded instructions we place on each statement to select the appropriate inserts for the particular resident. The BB300 enables the complex monthly run to be completed in a matter of hours.
Complex monthly statement runs are executed flawlessly, month after month. The speed of the Response Tech process allows us to accommodate last-minute, time-sensitive advertisements.
Our Intelligent Inserting process allows us to:
- Make your mailings a source of revenue by piggybacking advertising inserts.
- Place inserts in statements based upon your selection criteria.
- Customize matches such as personalized letters, certificates and envelopes quickly and accurately.
- Handle a broad range of envelope sizes, from 4x6 to 10x13, resulting in new possibilities for your mailings.
- Read multiple barcode formats and OMR marks.
- Finish your job in half the time required by other inserting machines.
Intelligent Inserting is an especially good solution for items such as multi-page statements where unique inserts are desired at the individual recipient level.